Articles on Perfume | Topics: perfume, perfumes, cologne, colognes
by Grady Wilder
When was the last time you bought or received a perfume or other fragrance in a stand-alone bottle or package? It has probably been a while, hasn't it? Do you wonder why that is? Stop and really think about why you don't go out and buy just the bottle of perfume or cologne by itself or why any fragrance gift comes packaged with other products. Is buying a stand-alone package too expensive? Or maybe, it is because they don't sell it in a bottle or package that suits your needs; it could be either too small of a package or one that is just too large that you are sure you will never finish the fragrance.
No matter what the reason is, more and more perfumes and fragrances are packaged with complimentary products. The reason for this type of packaging is all about money. There are so many perfumes and fragrances out on the market these days that retailers try and fight for your business by offering complimentary products as part of your perfume or fragrance package. Think about the major holidays where perfumes and fragrances are given as gifts –Valentine's Day, Mother's Day, Father's Day and Christmas. You will see various print ads as well as television commercial touting a certain fragrance with complimentary products and even "free" gifts with a purchase.
It is all a matter of psychology for the customer and greed for the retailer. People see all these complimentary products for just the price of the perfume or fragrance and they jump on it. In their minds, they are getting a great deal on some really cool products without having to pay extra for it. For retailers, they see those complimentary products as a marketing tool to hook you in as a customer, hopefully a repeat customer. And guess what? It works. Think about it. You buy or receive a perfume or fragrance as part of a gift basket that has complimentary products included. You absolutely love the scent and greatly enjoy the perfume and lotions and bath gel or whatever else is a part of the gift basket. Now you are hooked. So what happens when you run out of a particular product in that gift basket? You go out buy another product! The perfume retailer has now made you into a repeat customer.
So what exactly are these complimentary products to your perfume or fragrances? These could be any number of products. The most popular items that accompany your perfume are body lotions and fragrance powder in a matching scent to your perfume. Other complimentary products could include bubble bath, shower gel, bar soaps, aromatherapy oils and even candles and incense. These products are touted as giving you a totally scented experience with your favorite perfume or fragrance.
| Bit of History |
Ever notice how these European trains always smell of eau de cologne and hard boiled eggs?
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Obviously, these complimentary products make a lot of scents and sense from both a business and personal standpoint. Personally, people want to enjoy the scent of their perfume or fragrance all day. What better way to do that than through the layering of scented products? Washing with shower gel provides a wonderful light base for your scent. From there, an after bath body lotion can keep your skin soft and it also provides a wonderful base for a fragrant powder of perfume application. Through product layering, you can extend the length of your scent.
From a business standpoint, these complimentary products pay off in increased market share and profits. It is actually a clever move to build up a repeat business as well as allow customers to try their products without denting their pocketbook. Through some creative packaging, these gift sets that feature your perfume with complimentary products can sometimes be collector's items and well sought after. Perhaps the perfume manufacturer created a limited edition perfume bottle that is available only through the purchase of a gift set. This boosts the popularity of the product and almost guarantees a sell-out.
As long as there are thousands of perfumes and fragrances to choose from, there will always be those gift sets with complimentary products. Take advantage of those products and enjoy trying out products that you normally might not have bought. Who knows? Thanks to that creative marketing ploy of complimentary products, you may just find a new favorite.
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