Perfume Shop

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Why should a blacksmith put his hands in the fire if he has tongs?
She was paradigmatic of those fat, gigantic women in London, all bum and elbow, who wear itchy tentlike coats, carry absurd bags of oranges, and usually wheeze down beside you on the bus, smelling of shilling perfume and cold air. She wore “sensible” shoes, had one bad foot, smoked too much, and cultivated a look as if she were always about to say no. In all, she was a woman with the carriage and studied irascibility of a middle-aged prebendary in the Church of England, executrix of self-reliance, lawgiver, Diocletian reborn.
—Alexander Theroux (b. 1940)

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A new kind of woman with deep-rooted values is changing the way we live. Market researchers call it “neo-traditionalism.” To us it’s a woman who has found her identity in herself, her home, her family.... She is part of an extraordinary social movement that is profoundly changing the way Americans look at living—and the way products are marketed. The home is again the center of American life, oatmeal is back on the breakfast table, families are vacationing together, watching movies at home, playing Monopoly again. Even the perfume ads are suddenly glorifying commitment.
—Advertisement for Good Housekeeping, in New York Times (Nov. 17, 1988)